What services does Synetic offer customers?
“Synetic is a digital agency based in Haarlem, the Netherlands. Our services range from custom software development to web personalization, marketing automation, integrations, e-commerce, and more. As such, the projects we undertake are diverse and manifold, including anything from a simple website to a complete redesign or rebuild of a client’s entire platform. To cater to our customers' different needs, we have multiple specialized teams within Synetic, each focusing on different niches.
At Synetic, we are all about building long-term partnerships with our clients by helping them navigate the digital challenges of tomorrow. Clients often come to us because they want to take the next big step in their digital journey, and although they know where they want to be, they aren’t always sure how to get there. As such, our role is to guide them through tough choices by providing semi-independent advice on the best next step and elevating their technology to meet their goals. Sometimes, that involves solutions we provide; other times, it might involve solutions from other providers.”
What does your role as a solution architect at Synetic entail on a daily basis?
“As a solution architect at Synetic, I am responsible for designing and discussing potential solutions for our clients. This can involve anything from choosing the right tech stack to building applications or planning architectural changes within the client's existing software. To determine a client’s needs, I sit down with them and brainstorm together to develop a strategy with clear end goals in mind. We start with multiple discovery sessions to map out where the client wants to be in the next five to twelve years. Then, we work backward to identify the steps needed to get there. Depending on the client's needs, this might involve organizational changes to accommodate their technology, application redesigns, or even complete rebuilds. As such, my days are filled with stimulating conversations and diverse challenges to solve. I am also the product owner for several projects, translating business needs into clients' technical or non-technical requirements and ensuring that both developers and non-developers can implement the solutions we devise effectively.”
Given the growing complexity of digital ecosystems, how has the role of iPaaS evolved, particularly with the rise of composable architectures?
“In the past few years, we’ve observed that many clients no longer want a single, one-size-fits-all solution. Instead, they prefer specialized applications that work together seamlessly. This is best illustrated in a composable stack, and it is precisely in this scenario where the iPaaS excels.
In a composable architecture, clients can grow incrementally instead of committing to a massive, all-in-one solution upfront. This is especially beneficial when it comes to being flexible and adaptable to market changes. A composable structure enables customers to make timely decisions based on the current state of the market or on their own evolving needs rather than locking everything in at the start, enhancing their agility.
However, in order to accommodate such a structure, there must be a solution in place that connects all the different applications and ensures the smooth flow of data across all touchpoints. This is where the iPaaS comes in. An iPaaS allows users with composable structures to integrate these specialized applications into a cohesive system, keeping each aspect dedicated while optimizing the overall solution. In short, composable commerce and the iPaaS go hand-in-hand since the former is all about building systems that can grow and evolve, and the latter provides the glue that holds these systems together. In recent years, customers who have moved from monolithic, pre-defined architectures to composable ones are those who have benefitted from the agility this approach provides, helping them respond quicker to varying circumstances and real-time needs.”
