Enabling integrated multi-channel shopping experiences in real-time for ShoeStories

ShoeStories was founded in 2020 as part of Elsa Colored Shoes, the market leader in bridal accessories in Europe with a 55% share. Most modern brides discover and interact with brands and bridal stores on social media. For example, a bride can first see the perfect outfit on Instagram or visit a web store to learn more about the outfit and other accessories. However, the customer might eventually choose to buy the dress or shoes in another store nearby or search online for the product elsewhere. ShoeStories identified this potential gap in the customer journey and wanted to remove the risk of losing multichannel shoppers. As such, they decided to integrate their various sales channels to keep up with their changing customer preferences.

Attempting to build a more consistent and accessible shopping experience for bridal shoes across all their online channels, ShoeStories discovered the Alumio integration platform. By using Alumio, they were able to seamlessly integrate their e-commerce platform (Adobe Commerce) with their ERP (XL-ENZ), which helped them create and manage a more real-time shopping experience.

Enabling ShoeStories to seamlessly synchronize data between their e-commerce platform and ERP system, the Alumio integration platform helped make the entire ShoeStories catalog available on their online channels. It also enabled the multiple colors and sizes of products from the ShoeStories collection to sync correctly across channels.

The integration via Alumio also resulted in streamlining and automating the entire order process, updating inventory and product availability effectively, and presenting the right product prices, especially during sales. Most importantly, it helped ShoeStories showcase its latest products across online channels and social media platforms in real-time.

Alumio also worked with ShoeStories to enhance their integrated systems with new data flows. These aim to improve B2B transactions, build better visibility on the order process, and upgrade the overall online experience.