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8 minutes de lecture

Intégrations d'applications et au-delà !

Rédigé par
Saad Merchant
Publié le
27 juin 2023
Mise à jour le
17 mai 2024

In today’s fast-paced digital world, enterprise applications, cloud apps, and SaaS (Software as a Service) solutions are some of the greatest drivers of business growth. From implementing e-commerce SaaS solutions to build huge webshops in no time, to implementing CRM solutions to automate customer service, all the way to using WMS (Warehouse Management System) to automate logistical challenges, businesses are implementing 100s of these applications. However, the real challenge lies in getting all these applications and SaaS solutions to work together and exchange data and services in real-time, and that’s where application integration comes in. An iPaaS (integration Platform as a Service) is a next-gen integration solution that doesn’t just help integrate multiple applications without the need for custom code, but it also helps transform data, automate processes, and eliminate data silos between integrated applications.

Intégrations d'applications et plate-forme d'intégration

In the digital age, it could be said that the idiom “sharing is caring” is a ruling principle, since one of the most effective ways for businesses to accelerate digital transformation is application integration. Why should businesses waste resources on developing their own solutions to solve business problems, when they can simply implement software applications that already solve these problems effectively?

Cependant, trouver les bonnes applications logicielles pour automatiser les processus d'entreprise n'est qu'une partie du défi. Une plus grande partie du défi consiste à faire en sorte que ces diverses applications fonctionnent ensemble et échangent des données de manière transparente. C'est pourquoi l'intégration des applications est l'un des éléments les plus cruciaux de la croissance des entreprises à l'ère numérique. Cependant, un défi encore plus grand consiste à trouver la bonne solution ou plateforme pour l'intégration d'applications.

Ce blog explore l'intégration des applications et la nécessité d'une plateforme d'intégration dans le contexte de ces défis :

  • Qu'est-ce que l'intégration des applications ?
  • Quelles applications logicielles les entreprises devraient-elles intégrer ?
  • Quels sont les différents types de solutions d'intégration d'applications ?
  • Les avantages commerciaux de l'utilisation d'une plate-forme d'intégration pour l'intégration des applications

Qu'est-ce que l'intégration des applications ?

Application integration refers to connecting different enterprise applications and SaaS (Software as a Service) solutions, across on-premises and cloud environments, in order to enable the exchange of data and services. By enabling diverse applications to work together, application integration significantly improves process automation, reduces the risk of human error, and most importantly - helps businesses scale their operations rapidly while minimizing cost.

Quel type d'applications logicielles les entreprises doivent-elles intégrer ?

In the past decade, there’s been an explosion of new cloud apps and SaaS solutions being implemented across business departments en masse, to digitalize and automate all kinds of business processes. There are cloud apps and SaaS solutions that every business process and department can integrate, in order to optimize data sharing and process automation across the Value Chain of an organization.

From Operations, Logistics, Marketing, Sales, Customer service, Procurement, HR, and all other departments, there's a plethora of software applications that businesses implement to automate processes:

  • ERP (Enterprise Resource Planning) systems like SAP, Microsoft Dynamics 365, or Exact Globe help track and manage inbound and outbound logistics, as well as human resource management.
  • Les plateformes de commerce électronique comme Adobe Commerce (anciennement Magento), Big Commerce et Shopify permettent aux entreprises de créer des boutiques en ligne pour vendre et commercialiser leurs produits de manière numérique.
  • PIM (Product Information Management) systems like Akeneo and Pimcore help centralize, store, enrich, and update product information.
  • CRM (Customer Relationship Management) systems like Salesforce and Hubspot help track customer data, improve customer support, and automate marketing initiatives at every business touch-point.
  • EDI (Electronic Data Interchange) enables the paperless exchange of B2B information for procurement or sales in a standard electronic format, ensuring data accuracy and faster transactions.
  • Channel Marketing Software like ChannelEngine and Channable help simplify the process of managing and optimizing e-commerce product listings across multiple channels like Amazon, Alibaba, and bol.

There is also WMS (Warehouse Management System) software that helps automate outbound logistics, AI solutions like OpenAI being leveraged for e-commerce, BI (Business Intelligence), and many more systems that businesses can connect with to accelerate digital growth.

It is estimated, organizations with 1,000+ employees use 150+ SaaS applications and those with fewer than 50 employees use an average of 16 SaaS solutions. Less than 30% of these apps are integrated.

Pourquoi les entreprises devraient-elles intégrer les applications qu'elles utilisent ?


Un autre idiome populaire qui entre en jeu ici est celui qui dit : "L'union fait la force". La mise en œuvre d'applications logicielles de manière déconnectée et dispersée dans les différents départements de l'entreprise conduit à des silos de données et à la fragmentation, à l'inefficacité des processus, à un risque accru de violation des données, à des difficultés de collaboration, à des duplications de données et à des erreurs de saisie de données.

Application integrations help bridge these gaps by establishing seamless communication channels between different applications. By doing so, organizations can eliminate manual data entry, reduce errors, and gain a holistic view of their operations. For example, integrating an e-commerce platform with a PIM system will help enrich product information, enhance product content management, and streamline catalog updates for a business’s webshop.

Cependant, cela conduit à un plus grand défi qui implique de répondre à la question suivante - quelle est la meilleure solution pour que les entreprises intègrent leurs applications ?

Quels sont les différents types de solutions d'intégration d'applications ?

Au cours des dernières décennies, les entreprises ont intégré des applications en utilisant diverses méthodes et solutions. Voici quelques-unes des approches les plus courantes en matière d'intégration d'applications :

  1. Point-to-Point integrations:
    This is a traditional approach that involves building one-to-one connections between applications with custom code. While this method can be effective for connecting a small number of applications, it lacks scalability and adding new applications can lead to IT spaghetti problems and data silos. Above all, this method is expensive, time-consuming, can only be managed by senior developers and coding experts, and often lacks process automation capabilities.

    Read a cost-optimization comparison on point-to-point custom code integrations.  

  2. Traditional middleware integration:
    This involves implementing on-premises or cloud-based integration software as a middle layer between applications, to facilitate data exchange and collaboration of services. This is a more scalable solution for application integration, it provides a centralized hub for managing and monitoring data flows, and it enables businesses to integrate on-premise systems with multiple applications in a scalable way. However, traditional middleware platforms like ESB (Enterprise Service Bus) solutions that require the installation of on-premises hardware, were built to first integrate on-premises systems, applications, and data sources, and then facilitated cloud app and SaaS integrations later.

    Read more about the different types of middleware integration solutions.

  3. The integration Platform as a Service (iPaaS):

    An iPaaS solution is either a no-code or low-code, “As-a-Service” cloud-based platform for application integration. As an API-based middleware solution, the iPaaS helps seamlessly integrate multiple systems, SaaS, cloud apps, or data sources. It encompasses broader integration capabilities beyond just SaaS applications, including on-premises systems, databases, APIs, and IoT devices. It enables businesses to create, monitor, and manage all their software application integrations and data flows from one user-friendly web interface without custom code. Rather it provides either click-and-configure options or drag-and-drop tools to develop, orchestrate and modify integrations. Centralizing data from all connected applications on a dedicated cloud space, an iPaaS facilitates real-time data exchange and synchronization. The iPaaS also provides flexible data transformation features and the ability to build complex workflows to automate business processes across all connected systems

    Read more about how an integration platform (iPaaS) helps automate application integrations.

Les avantages d'une plate-forme d'intégration pour l'intégration d'applications

The iPaaS (integration Platform as a Service) is a next-gen API-driven solution that is developed to integrate multiple SaaS, cloud apps, and data sources, and to orchestrate unlimited data flows (depending on the iPaaS vendor). Certain iPaaS solutions like Alumio also provide hybrid integration capabilities and special connectors or plugins to integrate cloud applications with popular on-premises systems such as SAP ECC.

As a comprehensive solution for managing applications, the iPaaS also helps improve Time to Market with integrations, lowers ownership and operational cost, and helps increase ROI through a number of integration benefits:

  1. Visibilité totale de l'intégration
    Tous les flux de données des applications intégrées sont visibles et accessibles sur une interface conviviale, ce qui permet d'éviter les problèmes de boîte noire et de faciliter les configurations.

  2. Échange de données en temps réel
    Veiller à ce que les données soient synchronisées et traitées en temps réel, transformer les données de manière flexible et utiliser la cartographie et le routage des données pour réduire les doublons et améliorer la précision.

  3. Business process automation
    Reduce manual work and data entry by integrating applications to automate processes like product optimization, hiring, billing & invoicing, inventory management, marketing, customer support, and more.

  4. Détection automatisée des erreurs
    Un système robuste de surveillance et de journalisation permet de détecter et de notifier rapidement les erreurs d'intégration et les conflits d'API en temps réel, ce qui permet d'économiser du temps et de l'argent en matière de dépannage.

  5. Privacy compliance
    Centralize all your data and connected applications on one secure, cloud space, get full data control, and comply with key privacy legislations like GDPR, SOC2, CCPA, FERPA, HIPAA, and more.

Apart from seamlessly connecting multiple applications, an integration platform can help orchestrate seamless omnichannel e-commerce integrations. It can also help connect and streamline data exchange across the Value Chain of manufacturing and supply chain businesses.

In conclusion, whether you're aiming to automate business processes, enhance customer experiences, or enable data-driven decision-making, application integrations and integration platforms are key to unlocking new possibilities in the digital era.

Want to learn how an integration platform takes application integration to the next level? Read the case study on how Verfwinkel.nl, a leading paint and supplies retailer in the Netherlands used the Alumio integration platform to seamlessly integrate four applications (ERP, E-commerce, PIM, and WMS) and automate workflows across the connected systems.

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