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Welcome to the
Alumio Brand Style Guide

This brand style guide is designed for Alumio customers, partners, and whoever wants to feature us in any of their material. Here, you will find everything you need to ensure our brand is represented accurately.
Please note: You cannot use Alumio's content or designs on your website or other platforms without the explicit and written approval from the Alumio Team. 

What is Alumio?

Alumio is a software company based in The Netherlands with branches in the US, UK, Sweden, and Germany. Founded in 2018, Alumio has quickly grown into a well-established software provider in the market, with a worldwide network of customers and partners.

Learn more about Alumio
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What is the Alumio iPaaS?

The Alumio iPaaS is a cloud-native, low-code iPaaS (integration Platform as a Service) or middleware solution that helps create, monitor, and manage integrations between two or multiple systems, software solutions (SaaS), cloud apps, or data sources.

Learn more about the Alumio iPaaS
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How does Alumio help businesses?

The Alumio iPaaS helps digitalize and automate business processes across various departments such as Marketing, HR, Sales, Customer Service, Logistics, and more. It does so by helping businesses integrate various software solutions from e-commerce platforms to ERP, PIM, CRM, WMS, POS, Marketing systems, and just about any digital endpoint or data source. It also helps automate workflows, enables data synchronization, and helps flexibly interchange integrated applications without loss of data integrity.

Learn more about how the Alumio iPaaS helps businesses
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How does Alumio make integrations simple?

The Alumio iPaaS provides a wide range of automated tools and self-service integration features that make integrations simple for both developers and non-developers. These features include automated monitoring and logging tools to monitor and detect integration errors, a rich library of connector packages to integrate popular software on demand, and a user-friendly click-and-configure interface to create integrations without coding expertise.

Explore our platform features
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Who is the Alumio iPaaS for?

The Alumio iPaaS is the perfect solution for businesses of all sizes looking to build flexible and scalable tech stacks that can accommodate rapid change and, above all, growth. As such, our integration platform caters to the needs of retailers, manufacturers, wholesalers, higher educational institutes, and businesses looking to create B2C, B2B, or D2C integrated e-commerce experiences. Additionally, Alumio partners with agencies, system integrators, MSPs, and ISVs across the globe to provide our platform as the software connectivity solution for their customers.

Whether you are a small company looking for a simple and flexible integration solution to connect several software or an enterprise looking for a robust platform to maintain and expand your tech stack, Alumio accommodates all integration needs.

Discover our case studies
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Visual guidelines

We always want to look our best!
Follow these visual guidelines on how to use and not use our logo and brand colors.

Logo

Our main logo

The Primary logo is the ALUMIO lockup, which is the logomark + typography combined in centered position.

The vivid purple for the mark with the antracite for the typography on a white background is the prefered default brand color.
The purple Alumio logo above the black Alumio brand name.
Monochrome Alumio logo above a monochrome version of the Alumio brand name.

Our secondary logo

The Primary logo is the ALUMIO lockup, which is the logomark + typography combined in centered position.

The vivid purple for the mark with the antracite for the typography on a white background is the prefered default brand color.
The purple Alumio logo left of the black Alumio brand name.
Monochrome Alumio logo, left of the monochrome Alumio brand name.
Clear Space
Clear Space is a padded area, defined by X, surrounding the logo that should be kept free of any intruding elements.

This ‘Clear Space’ ensures the logo is given a chance to represent the brand without distractions.

The area defined by X is the X-Height of the logotype.
A picture of the design guideline framework of how to arrange the Alumio logo in relation to other visual objects.
Clear Space
To apply ‘Clear Space’ to the other logo lock-ups, a good rule of thumb is: 1.5x the Cap Height (height of uppercase letter).

The Clear Space can be increased, or carefully decreased if needed, on a case-by-case basis.
A picture of the design guideline framework of how to arrange the Alumio logo in relation to other visual objects.

Partner lockup

The partnership lockup is used for communication around approved Alumio partnerships.

We lock up the Alumio logo with a partner logo, placing the Alumio logo either to the left or top of the partner’s logo. We add clear space between the logos equal to the size of the X height, and divide this space in half by a vertical line (either purple, antracite, or white depending on the use of the logos).

Both logos should feel of equal size. Partner logos should be aligned to the optical baseline of the Alumio logotype.
We also kindly ask that you adhere to the following:
A small dot of the Alumio vivid purple color.

Do not pair the Alumio A mark with partner logos—always use the complete Alumio logo.

A small dot of the Alumio vivid purple color.

Do not use Alumio in any advertising without our explicit approval.

A small dot of the Alumio vivid purple color.

Do not use Alumio assets or similar words/marks on apparel or merchandise.

Vertical options
Image on the Alumio brand portal, representing the Alumio guidelines on how to represent the Alumio logo in relation to Alumio partner logos in a vertical manner.Image on the Alumio brand portal, representing the Alumio guidelines on how to represent the Alumio logo in relation to Alumio partner logos in a vertical manner.
Horizontal options
Image on the Alumio brand portal, representing the Alumio guidelines on how to represent the Alumio logo in relation to Alumio partner logos in a vertical manner.Image on the Alumio brand portal, representing the Alumio guidelines on how to represent the Alumio logo in relation to Alumio partner logos in a horizontal manner.
DO NOT pair the Alumio A mark with partner logos:
Image on the Alumio brand portal, representing the Alumio guidelines on how to represent the Alumio logo in relation to Alumio partner logos in a horizontal manner.A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Image on the Alumio brand portal, representing the Alumio guidelines on how to represent the Alumio logo in relation to Alumio partner logos in a horizontal manner.A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Always use the complete Alumio logo:
Image on the Alumio brand portal, representing the Alumio guidelines on how to represent the Alumio logo in relation to Alumio partner logos in a horizontal manner.A white checkmark in a green circle, as visual representation of the correct application of Alumio brand representation guidelines.
Image on the Alumio brand portal, showing how to correctly represent both the Alumio and a partner logo in communications.A white checkmark in a green circle, as visual representation of the correct application of Alumio brand representation guidelines.

How NOT to use our logo

The Alumio logo showcased in a non-brand guideline conforming way.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not use the
A mark by itself
The Alumio logo in white in the center of the Alumio vivid purple colored circle.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not use the A mark
by itself in a circle
The Alumio logo showcased in a non-brand guideline conforming way.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not use this
outdated logo variation
Vertical orientation of the Alumio logo and brand name.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not crop the logo
The Alumio logo showcased in a non-brand guideline conforming way.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not use
differnt colors
The Alumio logo showcased in a non-brand guideline conforming way.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not rotate
any part of the logo
The Alumio logo showcased in a non-brand guideline conforming way.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not change the
orientation of the logo
An image of the main Alumio logo.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not resize any
parts of the logo
The Alumio logo in vertical arrangement.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not resize any
parts of the logo
Horizontal application of the Alumio brand logo and name.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not distort the logo
The main Alumio logo, in vertical arrangement.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not change the
transparency of the logo
The Alumio logo showcased in a non-brand guideline conforming way.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Do not outline logotype

Usage on backgrounds

The full-color logos should be used only on White, Antracite, or the Vivid Purple.

Avoid using full-color logos on backgrounds or photographs unless the logo sits on a black or white area of the image.
The purple Alumio logo above the black Alumio brand name.
A white checkmark in a green circle, as visual representation of the correct application of Alumio brand representation guidelines.
Monochrome Alumio logo above a monochrome version of the Alumio brand name.
A white checkmark in a green circle, as visual representation of the correct application of Alumio brand representation guidelines.
Monochrome Alumio logo above a monochrome version of the Alumio brand name.
A white checkmark in a green circle, as visual representation of the correct application of Alumio brand representation guidelines.
Monochrome Alumio logo above a monochrome version of the Alumio brand name.
A white checkmark in a green circle, as visual representation of the correct application of Alumio brand representation guidelines.
The purple Alumio logo above the black Alumio brand name.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
The purple Alumio logo above the black Alumio brand name.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
The purple Alumio logo above the black Alumio brand name.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
The purple Alumio logo above the black Alumio brand name.
A white cross in a red circle, as visual representation of the incorrect application of Alumio brand representation guidelines.
Registered Trademark
‘ALUMIO’ is fully registered in the United States with the Patent and Trademark office.

The ® symbol will always accompany our logo. Having the Registered Trademark also makes it difficult for other parties to commit trademark infringement by applying for identical or similar trademarks.
Image of the trademarked Alumio logo and the guidelines on how to represent it in external communications - picture of Alumio brand guideline page.

Colors

There’s two main Brand Colors of note: Vivid Purple & Antracite.

Purple is used for the brandmark, the Antracite for the typography.
Vivid purple
CMYK
74 74 0 K0
RGB
98 65 245
HSB
249˚ 73% B96%
HEX
#6241f5
Antracite
CMYK
70 64 63 65
RGB
43 43 43
HSB
249˚ 0% 0%
HEX
#2b2b2b
We also use additional colors that compliment the main brand colors. These are used on the website or on social media posts.

Although we have some colors that are bright and vibrant they must be used sparingly to compliment the Vivid Purple and never over take the overall purple feel of the Alumio brand color.
Gradient
RGB
173 65 243
RGB
98 65 245
RGB
161 141 249
HEX
#ad41f3
HEX
#6241f5
HEX
#a18df9
HSB
276˚ 73% 95%
HSB
249˚ 73% 96%
HSB
251˚ 43% 98%
Need any additional material?
We got you!
Image of the Head of Marketing of Alumio, Koen de Vrij, with a megaphone next to him, as call to action for partners to get in contact if they require additional materials.
Joint marketing activities
At Alumio, we are always looking forward to collaborating with different companies in joint marketing activities. Do you want to participate in our events, case studies, or feature in an episode of Alumio Talks?
Send in a request
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Alumio merchandise
We now have exclusive Alumio merch for our partners and customers. From hoodies, to socks, doppers, mugs, phone cases, and more, you can now request to have any piece of merchandise you wish!
Send in a request
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Image on brand guideline page of the mascot of Alumio, Mio, wearing sunglasses and the Alumio hoodie, with this thumbs up.
A 3D render of a file folder containing a multitude of assets to visually represent the kinds of materials Alumio partners can request for external communications.
Request additional design files
Are you looking for specific visual material that isn’t featured in our style guide? Our team of designers will happily provide you with any additional visuals or design files you may need.
Send in a request
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Portrait of Leonie Becher Merli, Business Development Representative, Alumio, point to the right with both hands - within a white circular background.

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Monochrome Alumio logo, left of the monochrome Alumio brand name.
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