Go Viral. Repeat. How to Crack the Viral Marketing Code - Michael Krivicka

‍Michael Krivicka shared his approach to creating viral marketing hits by making ads that don’t look like ads. His key strategy involves visual storytelling that transcends language and features relatable, everyday topics turned into impractical gadgets exaggerated for entertainment. Examples include a traffic-skipping car, a hair-shaving helmet, and a popcorn-shooting machine. Krivicka’s CV includes ads for Oakley, Netflix, and Sony. These impractical gadgets have, in every instance, caused a media frenzy that led reporters to do news stories on them, resulting in free advertising and excellent brand exposure. In a nutshell, Krivicka's out-of-the-box marketing ensures brands stay memorable, with media coverage boosting awareness. His method cleverly engages audiences by letting the brand take a back seat, driving viral success.

Business Design at Netflix: Driving Innovation and User-Centric Growth - Alphonso Morris

Alphonso Morris discussed how Netflix uses business design—a blend of design thinking, strategy, and innovation—to drive user-centric growth. Highlighting a case study, he explained how updating Netflix’s TV sign-up page to a dynamic, localized video boosted conversions and revenue immensely, leading to a $90 million increase in revenue over the past three years. This change exemplifies how prioritizing user-centered design can lead to significant business success. Morris emphasized that businesses should integrate design into their core strategies, not just as a secondary element, to create long-lasting customer value.

Overall, the event can only be described as an unmissable learning opportunity for professionals of all ages and sectors interested in the latest technological developments. It was also the perfect occasion to reconnect with familiar faces and expand our network with like-minded individuals.

Did you miss out on Emerce EDAY 2024 and want a first-hand insight into what some of the presentations discussed? Check out our new blog to discover the role of AI in shaping democratic elections and human relationships: Read it here.

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