A Product Information Management (PIM) system is a software solution that helps create and manage a central database for all your product information on a user-friendly interface. It works as an intuitive front end that can be used to enrich and distribute product data across all your sales channels.

Happy Horizon is a renowned creative digital agency that frequently uses our integration platform to help its customers integrate PIM systems into their tech stack. We recently interviewed their e-commerce sales specialist, Casper Verhorst, to get a first-hand industry perspective on how PIM systems revolutionize product information management, enrichment, and distribution.

Read the full interview here